Case Study – Greenwich Council’s Local Labour Initiative

About the client:
Greenwich Council is a government body that provides a host of services for its constituents, including the council’s local labour initiative GLLaB (Greenwich Local Labour and Business): a regeneration and renewal service that helps place local residents into suitable work placements.

GLLAB works in partnership with employers and a range of organisations to maximise job opportunities for local people and secure business opportunities for local companies. GLLaB also enables local people, particularly those from disadvantaged communities, to access training and jobs.

Why did they come to ClientEnabled?
One of the Greenwich Council’s central aims is to provide ease of access in respect of its services. The council recognised that their previous system for their GLLaB initiative was not in line with this aim and enlisted the help of ClientEnabled to provide an effective solution.

As part of its regeneration strategy, Greenwich Council seeks to regularly fill up courses and work placements within its GLLaB initiative. Prior to enlisting the help of ClientEnabled, confirming attendance on the said courses was a time consuming process - each individual customer had to be contacted by telephone, email and/or post to confirm their interest in the course or training. Often the relevant contact failed to respond to email or post in time, or were unable to take the call, which resulted in further time being spent following up such cases. In addition – out of the customers who were reachable – there were some who turned down the placements or courses offered.

The entire process was turning out to be cumbersome and inefficient, forcing the council to allocate resources to making follow up calls and emails to find suitable persons in time to fill the courses and placements. Greenwich Council wanted a secure, reliable and cost-effective solution that would integrate with their existing database and enable interested customers to contact the council directly. The objective was to streamline the process and reduce unnecessary expenses to make the GLLaB service more efficient and effective.

How did we help?
On assessment of their requirements, ClientEnabled provided the council with a tailor-made SMS Gateway System. The SMS Gateway system, now a communication tool in the GLLaB initiative, is an efficient and direct means of relaying suitable opportunities to jobseekers within the Greenwich community. Likewise, the SMS Gateway System provides a direct channel for jobseekers to book a relevant placement, seminar or course via SMS.

Prior to implementing our SMS Gateway System, the process of notifying jobseekers of relevant placements and managing the attendance and booking confirmation lists in respect of the relevant placements was an operation that took a number of days. With our SMS Gateway System in place, such an operation is completed in a matter of hours.

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